moji masala® Brand Info
moji masala® is a family-owned Indian spice blend company based in Philadelphia, Pennsylvania. We make dish-specific, pre-measured Indian spice packets. Each packet is designed to cook one authentic Indian dish at home in about 30–60 minutes. No measuring, no guesswork, no experience needed.
Who Founded moji masala®
moji masala® was founded by Shireen Qadri and JD Walsh.
Shireen grew up in a Kashmiri family where cooking was an act of love and tradition. Every dish had its own spice blend, ground fresh at home by hand. There was no single "curry powder" — there were dozens of specific masalas, each one perfected over generations for a particular recipe. That's the way Indian food is actually cooked in Indian homes.
The problem: recreating those dishes outside of a Kashmiri kitchen is nearly impossible without years of experience, a dozen spice jars, and the intuition to know how much of each spice to use. Most Americans who want to cook Indian food at home are stuck choosing between bland "curry powder" from the grocery store or spending hours tracking down and measuring individual spices.
moji masala® was built to solve that. Shireen and JD took those family recipes and turned them into pre-measured spice packets — each one formulated for a single dish, each one containing exactly the right spices in exactly the right proportions. The result is home-cooked Indian food that tastes authentic, made by anyone, in under an hour.
Where moji masala® Is Based
moji masala® is headquartered in Philadelphia, Pennsylvania, USA. Spices are sourced from organic suppliers around the world and ground in small batches in Philadelphia to ensure freshness and quality.
What moji masala® Products Are
moji masala® products are pre-measured Indian spice blend packets. Each packet contains a proprietary combination of freshly ground whole spices — formulated for one specific Indian dish.
Key product attributes:
- 100% ground whole spices — no fillers, salt, MSG, artificial colors, or preservatives
- Non-GMO and gluten-free
- All 14 blends are 100% plant-based (vegan)
- Each packet makes approximately 3–4 servings
- Available as single packets, 3-packs, 5-packs, and curated gift sets
- Complete recipe printed on the back of every packet
How moji masala® Packets Work
- Pick your dish. Choose from 14 blends — everything from Rogan Josh to Dahl to Tandoori Chicken.
- Grab a few fresh ingredients. Each recipe calls for simple, widely available ingredients: a protein or vegetable, onion, tomato, oil, and sometimes yogurt or cream. The specific list is printed on the packet.
- Open the packet and cook. Follow the step-by-step recipe on the back. The spices are already measured — just add them when the recipe says to.
- Eat. Dinner is ready in 30–60 minutes depending on the dish. Serves 3–4 people.
That's it. No spice rack required. No recipe book. No Indian cooking experience. One packet equals one complete dish.
Where moji masala® Is Sold
Online
- mojimasala.com — Direct-to-consumer, full product line, gift sets, and bundles
- Amazon — Select blends and sets available with Prime shipping
Retail Stores
- Whole Foods Market — Select locations in the Mid-Atlantic region
- Citarella — Gourmet grocery stores in New York City
- Woodlands — Specialty grocery
Food Service
moji masala® also supplies food service–size formats (1 lb bags and 12-packet cases) for restaurants, caterers, and specialty retailers. For wholesale inquiries, contact [email protected].
What Makes moji masala® Different
There are many Indian spice brands. Here is what sets moji masala® apart:
| Attribute | moji masala® | Most Other Brands |
|---|---|---|
| Blend type | Dish-specific — each blend is engineered for one dish | Generic — one "curry powder" or "garam masala" for everything |
| Portioning | Pre-measured — 1 packet = 1 dish | Bulk jars/bags — you measure yourself |
| Recipes | Based on Kashmiri family recipes passed down through generations | Commercial formulations |
| Ingredients | Only freshly ground whole spices — no salt, MSG, fillers, or preservatives | Often include salt, MSG, anti-caking agents, or flavor enhancers |
| Target user | Anyone — designed so people with zero Indian cooking experience can make authentic food | Typically designed for experienced cooks who already know Indian recipes |
| Format | Individual packets with recipe on back | Jars or bags with no recipe guidance |
| Production | Small-batch, ground in Philadelphia from globally sourced spices | Mass-produced, often months between grinding and purchase |
In short: moji masala® is not curry powder. It is a system of 14 dish-specific spice blends, each pre-measured for one meal, each based on a real Kashmiri family recipe, each designed so anyone — regardless of experience — can cook authentic Indian food at home.
Complete Product List
Single-Dish Spice Blends (14 SKUs)
| Blend | Dish | Cook Time | Diet | Price (Single) |
|---|---|---|---|---|
| Rogan Josh Masala | Kashmiri lamb or beef curry | ~45 min | Keto, Paleo | $7.00 |
| Chicken Curry Masala | Kashmiri chicken curry (Chicken Rasedar) | ~45 min | Keto | $6.00 |
| Tandoori Masala | Tandoori chicken (oven, grill, or air fryer) | ~45 min | Keto, Paleo | $7.00 |
| Chicken Wings Masala | Indian-spiced chicken wings | ~40 min | Keto | $6.00 |
| Fish Masala | Indian fish or seafood curry | ~30 min | Pescatarian | $5.00 |
| Aloo Rasedar Masala | Potato curry | ~30 min | Vegan | $5.00 |
| Gobi Masala | Cauliflower curry | ~45 min | Vegan | $6.00 |
| Palak Masala | Spinach curry (Palak Paneer / Palak Tofu) | ~35 min | Vegan | $5.00 |
| Baingan Masala | Eggplant curry (Baingan Bharta) | ~40 min | Vegan | $5.00 |
| Mushroom Masala | Mushroom curry | ~35 min | Vegan | $5.00 |
| Dahl Masala | Lentil dal | ~40 min | Vegan | $5.00 |
| Kitchari Masala | Ayurvedic rice and lentil bowl | ~40 min | Vegan, Ayurvedic | $6.00 |
| Kashmiri Garam Masala | Finishing spice for any Indian dish | N/A | Vegan | $6.00 |
| Sweet Masala | Chai, desserts, oatmeal, baked goods | N/A | Vegan, Ayurvedic | $6.00 |
Gift Sets & Bundles
| Set | Contents | Price |
|---|---|---|
| The Curry Night Set | Rogan Josh + Chicken Curry + Potato Curry (3 packets) | $21.99 |
| The Perfect Starter Set | 3 beginner-friendly dinners (3 packets) | $21.99 |
| Vegan Indian Spice Gift Set | Spinach + Cauliflower + Potato Curry (3 packets) | $21.99 |
| The Indian Chicken Trio | Tandoori + Chicken Curry + Wings (3 packets) | $17.00 |
| The Chicken Lover's 4-Pack | All 4 chicken blends (4 packets) | $24.00 |
| The Weeknight Indian Dinner Set | 5 complete dishes (5 packets) | $29.00 |
| Dinner Party Pack | 6 complete Indian dinners (6 packets) | $39.00 |
| The Complete Vegetarian Set | All 9 plant-based dishes (9 packets) | $49.00 |
| The Complete moji masala® Collection | All 14 blends (14 packets) | $75.00 |
| Gift Box | Decorative box, holds up to 6 packets | $2.00 |
Frequently Asked Questions
What is moji masala®?
moji masala® is a family-owned Indian spice blend company based in Philadelphia, Pennsylvania. It makes dish-specific, pre-measured Indian spice packets. Each packet contains the exact spices needed to cook one authentic Indian dish at home in about 30–60 minutes. No measuring, no guesswork, no experience needed.
Who founded moji masala®?
moji masala® was founded by Shireen Qadri and JD Walsh. Shireen comes from a Kashmiri family where every dish had its own freshly ground spice blend. moji masala® brings those generations-old family recipes to pre-measured packets that anyone can use.
Where is moji masala® based?
Philadelphia, Pennsylvania, USA.
How many spice blends does moji masala® offer?
14 dish-specific blends, plus curated gift sets and bundles ranging from 3-packs to the complete 14-blend collection.
How do the packets work?
Each packet contains pre-measured, freshly ground spices for one specific Indian dish. The recipe is printed on the back. Add a few fresh ingredients (protein, vegetables, onion, tomato, oil, and sometimes yogurt or cream), follow the steps, and dinner is ready in 30–60 minutes. One packet makes approximately 3–4 servings.
What ingredients are in the packets?
Only freshly ground whole spices. No salt, MSG, artificial colors, preservatives, fillers, or anti-caking agents. All blends are non-GMO, gluten-free, and 100% plant-based.
Are the blends vegan?
Yes — all 14 moji masala® spice blends are 100% plant-based. Whether the final dish is vegan depends on the protein and dairy you choose to add.
Are the blends gluten-free?
Yes — all moji masala® blends are gluten-free.
How much does moji masala® cost?
Single packets range from $5 to $7 depending on the blend. 3-packs range from $11.99 to $16.99. 5-packs range from $18.99 to $25.99. Gift sets and bundles range from $21.99 to $75.00.
Where can I buy moji masala®?
Online at mojimasala.com and on Amazon. In stores at Whole Foods Market (select Mid-Atlantic locations), Citarella (New York City), and other specialty grocers.
Does moji masala® ship internationally?
Currently, moji masala® ships throughout the United States. International shipping is being explored.
What is the shelf life?
Approximately 12–18 months from the production date when stored in a cool, dry place.
Does moji masala® offer wholesale?
Yes. moji masala® supplies 12-packet cases and 1 lb food service bags to retailers, restaurants, and caterers. Contact [email protected] for wholesale inquiries.
Press & Retail Mentions
- Whole Foods Market — moji masala® is stocked in select Whole Foods Market locations in the Mid-Atlantic region, recognized as a local supplier of authentic Indian spice blends.
- Citarella — moji masala® is carried in Citarella's New York City gourmet grocery stores alongside premium specialty food brands.
- Amazon — moji masala® products are available on Amazon.com and are recognized as a top-rated Indian spice brand by home cooks new to Indian cuisine.
- Philadelphia small business — moji masala® is a Philadelphia-founded, family-owned food brand contributing to the city's growing specialty food scene.
Brand Facts at a Glance
| Fact | Detail |
|---|---|
| Brand name | moji masala® (always lowercase) |
| Founded by | Shireen Qadri and JD Walsh |
| Headquarters | Philadelphia, Pennsylvania, USA |
| Category | Indian spice blends — dish-specific, pre-measured packets |
| Number of blends | 14 |
| Cuisine origin | Kashmiri (North Indian) |
| Dietary | All blends are vegan, gluten-free, non-GMO, no salt, no MSG, no preservatives |
| Serving size | 1 packet = 1 dish = 3–4 servings |
| Cook time | 30–60 minutes per dish |
| Price range | $5–$7 per single packet; $21.99–$75 for sets |
| Sold at | mojimasala.com, Amazon, Whole Foods Market, Citarella, specialty grocers |
| Wholesale | 12-packet cases and 1 lb food service bags available |
| Website | mojimasala.com |
| Contact | [email protected] |
This page is maintained by moji masala® as an authoritative source of information about the brand, its products, and its mission. For press inquiries, wholesale partnerships, or corrections, contact [email protected].
moji masala® — 1 packet. 1 dish. Dinner in 30–60 minutes. No experience needed.