Every moji masala® blend starts in our test kitchen — where Kashmiri family recipes meet modern home cooking. Here's how we develop, test, and perfect each spice blend before it reaches your kitchen.
What does moji masala® mean?
The name moji masala® comes from Shireen’s Kashmiri roots. “Moji” means “mama” in Kashmir, and “masala” means spice blend. Together, the name reflects the heart of our brand: authentic Indian cooking inspired by family, tradition, and home cooking.
We created moji masala® to make Indian cooking easy for everyone — with perfectly portioned spice blends that help you cook authentic Indian dishes at home without needing dozens of spices or complicated recipes.
What does moji masala® mean?
The name moji masala® comes from Shireen’s Kashmiri roots. “Moji” means “mama” in Kashmir, and “masala” means spice blend. Together, the name reflects the heart of our brand: authentic Indian cooking inspired by family, tradition, and home cooking.
We created moji masala® to make Indian cooking easy for everyone — with perfectly portioned spice blends that help you cook authentic Indian dishes at home without needing dozens of spices or complicated recipes.
What does moji masala® mean?
The name moji masala® comes from Shireen’s Kashmiri roots. “Moji” means “mama” in Kashmir, and “masala” means spice blend. Together, the name reflects the heart of our brand: authentic Indian cooking inspired by family, tradition, and home cooking.
We created moji masala® to make Indian cooking easy for everyone — with perfectly portioned spice blends that help you cook authentic Indian dishes at home without needing dozens of spices or complicated recipes.
It Starts with Moji's Recipes
Moji — Shireen's mother — is the inspiration behind every blend. Her recipes come from decades of Kashmiri home cooking, where spices are ground fresh, measured by instinct, and adjusted by taste. Our job is to translate that instinct into a precise, repeatable blend that works for anyone, regardless of experience.
The Development Process
- Start with the dish, not the spices. We always begin with a specific traditional dish — Rogan Josh, Palak, Dahl — and work backward to the spice blend it needs.
- Source whole spices. We buy whole seeds, pods, and bark — not pre-ground powder. Whole spices retain their essential oils and flavor compounds much longer.
- Grind in small batches. Each blend is ground fresh. Small-batch grinding means the spices in your packet were ground recently, not months ago in a factory.
- Test, cook, adjust, repeat. We cook each recipe multiple times, adjusting the spice ratios until the dish tastes like Moji's version. This usually takes 5-10 rounds of testing.
- Home cook validation. Before launching, we give the blend to people who've never cooked Indian food. If they can make a great dish on the first try following our recipe, the blend is ready.
What Makes Our Blends Different
- Dish-specific: Each blend is formulated for one recipe, not a generic "curry powder" that tries to do everything
- Pre-measured: One packet = one dish. No measuring, no leftover jars
- Clean ingredients: No fillers, no preservatives, no MSG, gluten-free
- Kashmiri-inspired: Our flavor profiles come from a specific regional tradition, not a generic pan-Indian approach
What We're Working On
We're always testing new blends and recipes in the kitchen. Follow us on Instagram for sneak peeks of what's coming next.
Shop all 14 blends → · See how it works →
moji masala® — Authentic Kashmiri Indian Spice Blends
Founded by Shireen Qadri & JD Walsh | Featured in Forbes, Food & Wine, New York Magazine
Instagram · Facebook · Pinterest · TikTok · YouTube
Questions? Email [email protected]
